All work

Dashboard

Outbound as a to-do list

RunGTM overview in light mode: a greeting, four KPI cards, a colourful lead conversion funnel, channel bar and line charts, top opportunities, and a right rail with Needs your attention, Recent activity and Connected channels.

RunGTM finds buyers from intent signals and runs outreach across LinkedIn, X and email. I designed the overview to show what’s working and what needs you today.

Original

Overview

What it’s for
Running outbound: finding buyers from signals, launching plays across channels, and tracking replies and qualified leads.
Who uses it
Founders and small growth teams who open it to check pipeline health and clear whatever is waiting on them.

Close-ups

Close-up: sidebar with workspace switcher, the greeting Good evening, Negativ, KPI cards for buyers found and contacted, and the lead conversion funnel with counts and descriptions.

01/03Numbers in funnel order

The KPIs follow the funnel: buyers found, contacted, replies, qualified. Each funnel stage shows its count and percentage on one side and a plain-language description on the other, so the chart explains itself.

Close-up: the Needs your attention panel with 12 replies waiting, 3 plays need approval and 8 high-intent buyers, beside channel performance bars labelled with channel logos.

02/03A to-do list where the eye lands

“Needs your attention” sits top right, the first place you look after the totals. Each item leads with a count and ends in a chevron. Channel bars use each channel’s logo instead of a separate legend.

Close-up: Connected channels with LinkedIn, X and Email each marked Connected, the orange Use RunGTM with AI agents card, and a top opportunity row for Vercel.

03/03Status you can trust at a glance

Each connected channel shows the account it uses and a green dot with the word “Connected”, never colour alone. The orange AI-agents card is the only saturated block in the rail, set apart at the foot so it never competes with the data.

What I’d test next

  1. 01First click after login: does “Needs your attention” get used first?
  2. 02The daily line chart is dense with three noisy series; test a weekly default.
  3. 03Whether high and medium intent tags change which opportunity people open.

Design & Developed by Rohit aka Negativ